Glossy sticker printer paper has a shiny finish like that of studio-printed photographs. It makes the colors in the sticker look more vibrant as well. Whereas, matte sticker paper has the normal appearance of regular printing paper.

It really is just a question of individual needs and preferences. Some people believe that glossy sticker printer paper is more suitable for advertising purposes as it catches the eye, while matte sticker printer paper is used for needs that do not require making the sticker noticeable.

Glossy paper usually costs more than matte sticker printer paper.